Re.sponsability towards the use of recycled materials

Our commitment translates into the continuous choice of products made with recycled raw materials, starting from the packaging. Each element is designed as part of the circular economy project.


We use 50% recycled plastic and collaborate on projects that aim to reuse Pet in various forms.

We have decided to anticipate the times dictated by the legislator, choosing bottles in 50% recycled plastic, 100% recyclable, thus reducing the amount of PET in circulation. The new Directive (EU) 904/2019 relating to the use of plastic, establishes that PET bottles placed on the market from 2025 contain at least 25% recycled plastic, with a target of 30% by 2030.

We try to stimulate the correct use of plastic in every daily use. PET is in fact a noble plastic that can be recycled over and over again. The important thing therefore is not to dispose of the plastic in the environment but to recycle it in the appropriate collection containers. Today R.Pet is a reality not only in beverage, but also in fashion, accessories, furnishings ... a responsible commitment and a sustainable choice.


We have created a co-branded bag with Regenesi, the Bologna-based company awarded Best Performer of the Circular Economy 2019, which is dedicated to the regeneration of post-consumer materials, transforming them into objects for the home and fashion accessories with an innovative and completely sustainable. The shopping bag is built with recycled pet, made from water bottles.


In choosing objects to convey to the consumer, we look for recycled and recyclable materials. In this sense we have created backpacks, t-shirts and gadgets, conveyed in the various external and internal appointments of the company.